Folk Arts Marketing: A New Concept

Abstract

An attempt to justify the term 'FOLK ARTS MARKETING', the study identified the marketing practices and strategies of the three folk industries of the province of Ilocos Sur, namely: 'abel', 'basi' and burnay". It also identified common problems and economic considerations encountered by the manufacturers as part of the justifications
for the foundations or bases ofthe new concept in the marketing field to be known as FOLK ARTS MARKETING. Based on the findings and conclusions ofthe study, thefull description of 'Folk Arts Marketing' was drawn as the characterization of a micro-/small business in which the marketing activities will be called 'Folk Arts Marketing'. It is strongly recommended that: a widely dispersed appropriate and proper dissemination of the findings must be pursued; all NGOs, GOs, LGUs and POs address the needs of the micro- and small-scale industries; a book or manuscript on 'Folk Arts Marketing' may be formulated and published; and a study on a national or international
coverage should be undertaken in thefurtherance ofthe justification and validation of the new concept 'Folk Arts Marketing'.