Status and Prospects of Burnay Jar Manufacturing

Abstract

Attempting to assess the status and prospects of burnay jar manufacturing/industry in Vigan, llocos Sur, particularly in Barangay Pagburnayan, the study investigated on the current marketing practices and strategies of selected jar manufacturers. It also aimed at finding out prevailing problems encountered, and tried to look into the factors contributing to such problems; and trying to find out market outlets for the products. In the end, the study looked into means and ways on eradicating of at least minimizing such problems. In this investigation four owners of jar factories were targeted, 100 sample consumers were also interviewed as respondents. Most of the marketing operations were mainly in the factory compound, so consumers and buyers just walked in the areas. The burnay industry in the capital town of Vigan has been possessing a bright prospect not only for consumers but also for tourists from various parts of the country and even foreigners as well. In spite of this, it is also beset with difficulties and problems as found in this study such as: insufficient capital for stockpiling; seasonality of broken jars; seasonality of clay deposits; decreasing availability of firewood for fuel and diminishing quality burnay workers. Manufacturers, however tried to maintain their survival status in the town markets.