The Management of Thai Restaurant Business in Khonkaen, Thailand

Abstract

The study determined the management of the Thai restaurant business in Khonkaen, Thailand. It specifically evaluated the restaurants' marketing, human resource, financial, and operations management. The study also looked into customer satisfaction as the output of the business and the relationship between customer satisfaction and the level of management of Thai restaurants using the descriptive correlational research method. The study considered the 22 owners/managers, 212 staff, and 400 customers as respondents. The collected data were analyzed using weighted mean and bivariate correlation. The findings show that Thai restaurant management practices have a high status in terms of marketing, human resource, financial, and operations management. Customers are extremely pleased with the restaurants' services. The level of satisfaction of the customers is significantly related to the level of management of the business.