The Festival Extravaganza of Vigan City, Philippines

Abstract

The research examined the growth of the festivals in Vigan City via its historical background, the relevance of the festivals, dimensional features, promotional programs, and the challenges and concerns experienced by the local government in the festival's conduct. The historical research design was used. The primary data collecting methods were interviews, observations, and document analysis. There were 35 people interviewed. This study adhered to and complied with ethical and data collection guidelines. The festivals in the city are the following: the Vigan City Fiesta highlights the well-renowned product of the Bigueños which is the Vigan Longganisa as well as the divine intervention of Saint Paul as patron saint and the rebirth of Vigan into the city; the Viva Vigan Binatbatan Festival of the Arts wherein this summer festival is the goal to cultivate the pride of Bigueños on their unique and historic city; the World Heritage Cities Solidarity Cultural Festival, through this event, a deep sense of patriotism are cultivated to everyone’s consciousness to continually shield the beauty of Vigan’s historical remnants; and the Raniag Twilight Festival emphasized the concept of reminiscing the memories of their deceased love ones and to radiate the positivity of staying vibrant and enthusiastic in the middle of woes, pains, and struggles. The city's concerned offices may offer song and dance festival workshops and trainings for the community, school trainers, and choreographers for the city's festival system. To have a stronger impact, the city should work with national and international organizations to promote and strengthen the events.